As marketers, usually we gather customers’ email addresses and phone numbers as many as possible to bombard our customers with email advertisements. More intelligently, we also can analyse consumers’ data to understand their behaviour and predict which products they will buy next. However, when we switch … Continue reading Security issue, the biggest challenge of Big Data?
“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” (Goodwin, March 2014). … Continue reading Who is the winner of the O2O era? – Don’t jump on the bandwagon if you don’t understand the four things
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