As marketers, usually we gather customers’ email addresses and phone numbers as many as possible to bombard our customers with email advertisements. More intelligently, we also can analyse consumers’ data to understand their behaviour and predict which products they will buy next. However, when we switch … Continue reading Security issue, the biggest challenge of Big Data?
“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.” (Goodwin, March 2014). … Continue reading Who is the winner of the O2O era? – Don’t jump on the bandwagon if you don’t understand the four things
Before joining the digital marketing courses of the University of Southampton on Futurelearn, I had previously joined it for studying English last year. I hadn’t used it for almost half a year till these days. When I came back to this learning platform again, I found … Continue reading A marketer’s inference of MOOC development
There is a series of standard process to set up a new branch, but it cannot only be copied by former experience. Therefore, doing market research is a very important step among these processes: it help companies to evaluate whether their products are suitable for new … Continue reading Glocalization is not a new idea – a case study of McDonald’s
In my view, most people are born with desires for show off. No matter what they want to show, people hope their audiences give positive feedback that in order to enhance their confidence and the sense of identity. Blog is one of the major social media … Continue reading # Blogging my life on my live blog #